Experience "Innovative Ways" in "Nakhon Nayok": Slow Life, Far from Pollution

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Nakhonnayok: A Hidden Gem Near Bangkok

Nakhonnayok, a province just a stone's throw from bustling Bangkok, is often overlooked by travelers seeking far-flung destinations during long weekends. However, Eat Cheeks Chubby, Travel the World invites you to consider this charming province, brimming with hidden treasures.

Nakhonnayok is currently receiving a boost through the government's "Sustainable Thai-ness" project, which promotes the development of OTOP (One Tambon One Product) products with distinct local identities. This initiative aims to integrate community, provincial, and regional development, fostering tourism by pairing village development with unique OTOP products.

Nakhon Nayok is a convenient tourist destination with a variety of attractions, including stunning waterfalls, forests, and mountains, creating a natural and pollution-free environment. Additionally, the region boasts delicious local cuisine and numerous temples that coexist with the community's way of life, following the Sufficiency Economy philosophy of the 9th King. This makes Nakhon Nayok a pleasant and slow-paced travel destination.

The OTOP Innovative Tourism Community in Nakhon Nayok Province

The OTOP Innovative Tourism Community in Nakhon Nayok Province aims to develop 20 villages by identifying and promoting their unique assets to attract tourists. The project emphasizes community participation in designing and developing tourist attractions, including landscaping, improving roadside scenery, creating welcome points, photo spots, and upgrading homes, village maps, and signage. These efforts aim to enhance the beauty and safety of local tourist destinations.

Cultural traditions and community identity are preserved, creating a learning base for the transmission of local knowledge and occupations. Tourism products and services are developed to improve the quality of products in terms of both product and packaging. Local souvenirs, food, and tourist programs are developed to suit each area, and routes are created to connect tourist destinations, secondary cities, and communities, linking mainstream tourist attractions.

According to data from 2017, an average of 3.5 million foreign tourists visited Thailand each month. It is estimated that in 2018, tourism will generate 3 million baht in annual revenue for the country. This indicates that tourism is the most lucrative industry in Thailand. However, tourists tend to concentrate their visits in 22 major cities, such as Bangkok, Chiang Mai, Nakhon Ratchasima, Pathum Thani, Prachuap Khiri Khan, and Phuket.

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The OTOP Nawatwithi Tourism Project: Empowering Local Communities through Sustainable Tourism

The OTOP Nawatwithi Tourism Project, also known colloquially as "แอ่งเล็ก เช็คอิน," represents a novel approach to OTOP (One Tambon One Product) development. This initiative prioritizes generating income based on community needs, aiming to strengthen the grassroots economy and empower residents towards self-sufficiency. Aligning with government policies that emphasize tourism-driven revenue and community economic development, the project attracts tourists to local communities, enabling residents to sell their products directly within their own villages, thereby generating additional income streams.

It promotes income distribution within the community, helps strengthen the community by making everyone in the community a good host, which will result in children in the community not having to go out to earn income from outside the community, which is considered a change in OTOP development from the original model that focuses on pushing products to sell in various markets. By government agencies, it is bringing products out of the community to truly strengthen the community. Which will lead to sustainable community development in the future.