MQDC Creates a Continuous Phenomenon of Color with "Beautiful Bangkok 2019" at Ratchaprasong, December 18-31.

MQDC Creates a Continuous Spectacle of Color with a 100 Million Baht Budget

Organizing "Beautiful Bangkok 2019" - a dazzling display on the Magnolias Ratchaprasong building.

Enhancing the image of a world-class metropolis, attracting tourists for the festive season.

Magnolia Quality Development Corporation Limited (MQDC), a leading real estate developer in Thailand, has once again created a spectacular and vibrant display in the Ratchaprasong district for the second consecutive year. The "Beautiful Bangkok 2019: The Symphony of Happiness" event, held on the 60-story Magnolia Ratchaprasong Boulevard (MRB) project, showcases the creativity and technology of seven leading Thai artists to bring joy to Thai people and tourists during the Christmas and New Year 2019 season. The event is expected to attract 50% more visitors than last year, with daily attendance increasing from 600,000 to 900,000 people.

The press conference was held on the 4th floor of the Magnolias Ratchadamri Boulevard project. The event was graced by the presence of Visish Malaisirirat, CEO of Magnolia Quality Development Corporation Limited (MQDC), and Sasinan Allmand, Executive Director of Marketing and Corporate Communications at DTGO Corporation Limited. Natthaporn Chiwamongkol, a representative of the Ratchaprasong Trade Association (RSTA), was also present. The event was attended by 7 leading Thai artists whose works are internationally recognized: P7, MUEBON, PAI LACTOBACILLUS, TIKKYWO, KEEP YOUR EYES ON team, TRK and BONUS TMC. Many other distinguished guests and members of the media were also present.

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Visith Malaisirirat, CEO of Magnolia Quality Development Corporation Limited (MQDC), said that for the second year in a row, MQDC has created a buzz with its "Beautiful Bangkok" event, a spectacular light and sound show using special effects on a 60-story building at the Magnolias Ratchaprasong Boulevard project. The event aims to bring joy and excitement to Thais and tourists during the Christmas and New Year season. Last year's event, "Beautiful Bangkok by Magnolias @Ratchaprasong," was a huge success, attracting more people to visit and enjoy the lights in the Ratchaprasong area.

"As a member of the Rajprasong Business Association, a key business district in Thailand and a world-renowned center for high-end lifestyle, we are confident that with the readiness of Magnolia Quality Development Corporation Limited (MQDC) and the Magnolias Ratchadamri Boulevard project, our partnership will enhance the landscape of the Rajprasong-Ratchadamri area."

This year, MQDC is ready to reaffirm its role as a member of the association by creating a phenomenon and impressing once again. By creating a colorful, happy, and perfect atmosphere for the Ratchaprasong area, MQDC has joined hands with the Ratchaprasong Shopkeepers Association (RSTA) to organize the "Beautiful Bangkok 2019: The Symphony of Happiness" event, a spectacular light and sound show using special techniques on a 60-story building to welcome the Christmas and New Year 2019. The main purpose of this event is to respond to the government's policy of promoting tourism in the country and to promote the image of Bangkok as a world-class tourist metropolis.

Visishth revealed that a budget of approximately 100 million baht has been allocated for this event, under the concept of "Beautiful Bangkok 2019: The Symphony of Happiness". This concept will showcase creativity combined with technology, presenting exquisite art, vibrant colors, and lively energy. The event will feature the works of seven leading Thai artists whose works are recognized internationally, aiming to attract both Thai and foreign tourists. The Façade, a prominent feature of the Magnolias Ratchadamri Boulevard (MRB) project, will be used as a projection surface using high-level technology to reflect the beauty of Bangkok to the world. This event is intended as a gift to the people of Bangkok, bringing smiles, happiness, and pride. It is believed that this event will attract a large number of tourists during the festive season.

“We invite all tourists, both Thai and international, to schedule a visit to this event. Our team has dedicated their time and effort to organize this event as a gift to everyone to celebrate the end of the old year and welcome the new year. We hope that everyone will be amazed by the artistic creations of world-renowned Thai artists and join us in appreciating and taking pride in our Thai heritage,” said Wisit.

**Sasinan Allmand**, Executive Director of Marketing and Corporate Communications at DTGO Corporation Limited, added: "We invite everyone to join in the fun and be a part of making this light and sound show a success. Post a picture of your happy smile with your nickname on Facebook, tag @MQDC, set it to Public, and include the hashtag #BeautifulBangkok. You can submit your photos from **today until December 17, 2018**. The results will be announced on the MQDC Facebook fan page on December 18, 2018 at 12:00 PM. The 266 selected photos will be projected onto the Magnolias Ratchadamri Boulevard building using a mixed media technique of 3D Projection Mapping & Multi-color Laser Lighting Show from December 18-31, 2018. The photo that best captures the essence of a happy smile will have a chance to win a cash prize of 100,000 baht, divided into 20 prizes of 5,000 baht each. For more details, please visit www.facebook.com/mqdcforallwellbeing.

In the name of the Rajprasong Shopkeepers Association (RSTA), Natthaporn Chivamongkol expressed his delight at the association's collaboration with local businesses in showcasing the potential of the Rajprasong district to a global audience. The Magnolias Ratchadamri Boulevard (MRB) project, managed by the Magnolia Group, has joined the association with the shared goal of developing, preserving, and promoting Rajprasong as a leading economic hub in Thailand.

Natthaphon further stated that with the readiness of Magnolia Quality Development Corporation Limited (MQDC) and the Magnolias Ratchadamri Boulevard project, since joining forces as partners with the Association, they have helped to complete the beautiful landscape of the Ratchaprasong-Ratchadamri area and are an important part that helps to reinforce this place to become a new landmark, leading to an important step in the development of Ratchaprasong into a city of the future that combines the best of retail, wholesale, hospitality, luxury residences, and MICE markets in the heart of Bangkok. To strengthen Ratchaprasong to be a strong center of the world economic stage, the "Beautiful Bangkok 2019: The Symphony of Happiness" event will allow visitors to experience excitement, joy, and pride in being Thai. And we believe that it will be able to attract a large number of tourists during the Christmas and New Year season.

The event's host then introduced seven leading Thai artists whose works are recognized internationally: P7, MUEBON, PAI LACTOBACILLUS, TIKKYWOW, KEEP YOUR EYES ON team, TRK, and BONUS TMC. Each team shared their feelings and inspirations for collaborating on this project.

P7, also known as Jenwit Limthamrong, created "COLORFUL OF BANGKOK," a work inspired by the vibrant and lively city of Bangkok. The piece represents the city's inhabitants through colorful characters that move to the rhythm of upbeat music, fostering a sense of freedom and imagination.

MUEBON's "BANGKOKIAN'S": A Sonic Portrait of the City

MUEBON, also known as Danai Patthanaphutthitrakarn, presents "BANGKOKIAN'S," a work that captures the essence of Bangkok through familiar characters and soundscapes. The piece blends MUEBON's signature street-inspired characters with original music by Gap Thibon, creating a vibrant tapestry that reflects the city's diverse energy, playful spirit, and sense of community.

Pai Lactobacillus, also known as Thana Saengsorn, presents "SIAMESE DREAM," a work inspired by the beauty, joy, and dreams of Bangkok residents. Recognizing the diverse nature of human dreams, the artist aims to capture and express them through art and culture, incorporating their own unique style. The chosen technique for this project is motion graphics.

TikkyWow, also known as Pichet Rujiwararat, created "BANGKOK EYES!" to showcase the beauty of Bangkok to international audiences through the lens of the city's iconic sights. The artwork features tuk-tuks, Sampeng bags resembling luxury brands, and vibrant buses, all of which serve as symbols of the city. The artist employs a contemporary graphic style with vibrant colors, making the artwork relatable and accessible.

The "KEEP YOUR EYES ON" team's "NEO BANGKOK" explores the nightlife of Bangkok through a female protagonist who navigates various locations in the city. The film showcases the diverse aspects of Bangkok, including its art, culture, food, tourism, and various lifestyles. Utilizing motion graphics, 3D modeling, lighting, and composition, the film creates a futuristic aesthetic. The soundtrack blends techno beats with ambient sounds of Bangkok, such as traffic and traditional Thai dance music from Ratchaprasong.

Thirayuth Phetphet, also known as TRK, created an artwork titled "Siamese Tiger," which embodies contemporary Thai style. The artist utilizes "tigers" as the central characters in the narrative due to their majestic presence, which aligns with Bangkok's elegance and robust cultural heritage. This metropolis is aptly referred to as the "City of Angels." In addition to communicating through art, TRK incorporates video clips shot on location and narrates the story through electronic Thai music, which is an adaptation of the traditional "Katua Tang Sua" song.

Concluding the performance was Akapol Montatong, also known as BONUS TMC, with his work titled "Balanced Happiness." This piece seamlessly blends technology and nature through animal characters, including tigers, elephants, horses, and fish, all of which hold auspicious and lucky connotations. Flowers, specifically magnolias, are also incorporated, echoing the building's design. The music features a contemporary bossa nova rhythm, and the technique involves hand-drawn animation that is then passed on to the motion design team for completion.

The "Beautiful Bangkok 2019: The Symphony of Happiness" event will take place from Tuesday, December 18 to December 31, 2018. On December 18, there will be 7 shows at 7:20 PM, 7:40 PM, 8:00 PM, 8:20 PM, 8:40 PM, 9:00 PM, and 9:20 PM. From December 19 to December 30, there will also be 7 shows at 7:00 PM, 7:20 PM, 7:40 PM, 8:00 PM, 8:20 PM, 8:40 PM, and 9:00 PM. On December 31, there will be an additional show at 11:55 PM to celebrate New Year's Eve.

Hashtags: #BeautifulBangkok, #MQDC

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