From 22nd November, 2019 to 5th January, 2020, Central Embassy, the iconic lifestyle and fashion complex, is ringing in the holiday season with ‘Let’s Celebrate 2020’. Spectacular treats that include a Christmas-themed architectural park, workshops, fun activities, festive events, dining specials and holiday promotions throughout the seven levels. In the first-ever collaboration between Central Embassy and BIG-Bjarke Ingels Group, a prominent global architecture studio, ‘The BIG Holiday’ is a merry marriage of simple geometric shapes and forms that create a variety of dynamic architectural installations to fill the spaces with spirited vibes, resulting in an eye-catching architectural park like no other. Highlights include ‘the World’s Longest Christmas Ribbon’, an impressive 5,000 meter long ribbon that ties everything together with shimmering Christmas ornaments and spectacular lighting decorations to create a celebratory feel. Emphasizing Central Embassy’s ‘One Life, Infinite Possibilities’ concept, visitors will be treated to an immersive experience of art, design, fashion and endless imagination this festive season.

On this occasion, Bjarke Ingels Group, led by its partner Brian Yang, will be joining the special celebration, welcomed by Barom Bhicharnchitr, Managing Director of Central Embassy, together with Grisnagorn Sawettanan, Chief Executive Officer of Audi Thailand, celebrities in architecture Vasu Virajsilp - Juthatham Chirathivat, Yarinda Bunnag, Kanachai Bencharongkul, ‎and Samsara Eamegdool‎.

The concept of ‘The BIG Holiday’, brought to life by BIG’s team of architects, designers, urbanists, landscape professionals, interior and product designers, researchers and inventors, is to embrace the social spirit of the holiday season by creating

‘the World’s Longest Christmas Ribbon’ that threads from the adjacent Phloen Chit BTS station into Central Embassy. The ribbon morphs, twists and twirls to create different social spaces and program – and an invitation for interaction, play, and dialogue between friends and strangers alike.

Renowned for bringing a space to life, BIG is a Copenhagen, New York, London and Barcelona-based group of creative talents behind several successful projects throughout Europe, North America, Asia and the Middle East. BIG’s architecture emerges out of a careful analysis of how contemporary life constantly evolves and changes in conventional ingredients such as living, leisure, work, parking and shopping. As a result, BIG has created many magnificent places, including the playful LEGO House in Billund and Copenhagen's waste-to-energy plant doubling as a ski center, CopenHill, both of which have received global acclaim from the Civic Trust Award recognizing public spaces to ARCHITECT's 2015 Progressive Architecture Awards.

BIG's projects have been filmed for numerous media, from features in TED and WIRED, to the Netflix series, Abstract: The Art of Design, which premiered in 2017. The original docu-series follows the six-month, inception-to-completion timeline of BIG’s 2016 Serpentine Gallery Pavilion in London.

"The idea was born from Central Embassy's wish to bring happiness to our community during the Christmas and New Year season to thank them for their constant support and to wrap up our 5th anniversary celebration series with a big bang. Central Embassy has partnered with world-renowned architect group BIG to fill its venue with festivity, creativity and fun-filled activities. We hope that everyone will enjoy this incredible experience," says Barom Bhicharnchitr, Managing Director of Central Embassy.

This is the first time that Central Embassy has brought the Architectural Park to Thailand, created by a team that has made this an exciting and amazing experience throughout the store, inside and out. This park includes nine pieces of archetypes where each one has its own unique design and individual function. These include: BOOLEAN,

TWIST, MOUND, ROTATE, NEST, ELEVATE, LOOP, PEEL and SPIRAL spanning all 7 levels and all tied together by the longest Christmas ribbon in the World. These marvelous architectural wonders have been installed to bring joy and happiness to our customers and to create exciting activities and experiences that everyone can enjoy, whether it’s playing, shopping, tasting, chilling or taking pictures throughout the day. Begin the journey with:

Santa’s Sleigh Landing brings happiness to our customers beginning at the BTS Phloen Chit walkway which is the starting point of the ribbon and continuing through Central Embassy. This beautiful welcoming ribbon twists and turns with shimmering Christmas ornaments and spectacular lighting decorations, a must for those wishing to capture the magical experience of Christmas

Elves’ Playground on Level G is a playground for children under 140 cm. Children will love jumping into the Christmas ball pool and will feel safe with our caring staff there to take care of them. Socks must be worn and will also be available to rent for 50 Baht. Playtime is restricted to 15 minutes per round. Elves’ Xmas Factory, where patrons can learn to create personalized gift tags daily, or partake in one of the weekend’s special workshops. Hosted by The Cave, learn to make Christmas clay gifts, Santa stamps, key cases and many more with every purchase of 1,000 Baht. Savor a range of special ice cream flavors, available exclusively at The ICE Bar by Cold Stone.

On Level 2 patrons can enjoy the stellar Christmas-laced sounds by some of Bangkok’s renowned DJs on the weekends to liven up BIG’s architectural park, while enjoying a wide selection of festive food and drinks at Christmas Café by Stickhouse.

Additionally, on Level 3. little ones can have lots of fun playing at Little Architects. On level 4 is Gift Wrapping & Memories where shoppers can find an assortment of stationery gifts and other novelty items including an exclusive selection of festive wrapping paper. Take advantage of our complimentary special Christmas gift wrapping service when you purchase selected products from these booths and selected stores at Central Embassy.

More festive treats are also available to take home on level 5 at Festive Market where you can find great gift ideas from top brands and get into the groove at The Music Box with live acoustic melodies every Friday, Saturday and Sunday between 12pm - 1pm, 3pm - 4pm and 6pm - 7pm from 20th December to 1st January on level 5.

OPEN HOUSE on Level 6 is packed-full with workshops and fun activities, including crafts and homemade goods from 20 shops within The Xmas Market.Also find Santa’s Mailbox, a series of family workshops where you can send your festive best wishes to someone you love with complimentary postage within Thailand. On top of that, Family Workshops are available every Saturday and Sunday from 2.30pm – 4pm providing opportunities for the whole family to make delicious treats. Chill out at our Winter Bar with great food and drinks on the terrace with a live DJ and cool festive vibes between 7pm – 11pm, from 20th December to 1st January.

At Eathai on Level LG, a series of happy hampers await, welcoming you to express your warm wishes through carefully curated items inside a meticulous coconut stalk basket. Ranging from delicious Thai desserts with an auspicious meaning to a collection of tasty chili pastes, these hampers will certainly bring joy to your loved ones during the festive season. Receive an Eathai cash coupon worth 100 Baht with every 2,000 Baht spent on Eathai hampers from 20th to 30th November.

You will be pleasantly surprised by The Big Candy Cane Tunnel, featuring ribbons decorated with selfie-inspiring designs joining Central Embassy to Central Chidlom.

Another exciting moment is “The BIG Christmas Tree Light Up” on 13th December at 6.30 PM. BIG has created an architectural masterpiece in the form of a Christmas tree titled STACK as a special present to the Thai people. Everyone is invited to join this joyous celebration together.

As a special gift for the season of celebrations, Central Embassy has tempting promotions during now – 5th January 2020. The Top Spender with an accumulated purchase of 15 million Baht throughout the promotion of this campaign will receive an Audi TT Coupé valued at 3.299 million Baht, sponsored by Audi Thailand and receive up to 20,000 Baht in Central Embassy Vouchers with purchases. What’s more, exclusively for The Embassy Club, Central Diamond Society, Central V.I.P, and Central Bangkok Privilege members receive over 300,000 Baht rewards with purchases such as a trip to the luxury Bird’s Nest Pool Villas at Keemala and 2 return business-class flights to Phuket, a Clarins Family Package, and more. For the bargain hunters among you, don’t forget Black Friday on 29th November, enjoy over 800,000 Baht rewards, plus Boxing Day specials on 26th December at Central Embassy and participating stores.

Tourists can take home great gifts when shopping at Central Embassy during 22nd November, 2019 – 21st January, 2020 such as, a Samsonite Octolite Case worth 16,900 Baht, a Paul Frank Overnight Bag worth 3,290 Baht, and a PAÑPURI Spa Hand Cream Set worth 990 Baht.

Celebrate the completion of Central Embassy’s 5th anniversary and make your merry tidings even more memorable with Central Embassy’s Let’s Celebrate 2020 : ‘The BIG Holiday’ from now - 5th January, 2020.

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