The Rise of Sulbing: From Korean Origins to Global Expansion

Sulbing, established in 2013, rapidly rose to become Korea's leading dessert cafe brand. Within a year, it expanded globally, including to Thailand. The first Thai branch opened in Siam Square, currently the largest and busiest location, considered the authentic Korean flagship store. The initial menu featured "Injeolmi Sulbing" (bingsu with toasted soybean powder). Continuous innovation led to a diverse menu, now boasting numerous options. The Siam Square branch has since relocated to Siam Square Soi 2, occupying a prominent four-story corner opposite "Sense." Numerous other branches have opened across Thailand. Let's delve into the details of the iconic Injeolmi bingsu.

The Injeolmi Bingsu, also known as the powdered peanut bingsu, is the original and first bingsu offered by the Sulbing brand. It is no surprise that this menu item is so popular, as it is the most affordable bingsu on the menu. The bingsu itself is simple, consisting of soft tteok (Korean rice cakes), a generous sprinkle of powdered peanuts, and thinly sliced almonds. Despite its simplicity, the Injeolmi Bingsu evokes a sense of warmth and nostalgia, representing the humble beginnings of Sulbing and its journey to becoming a brand with a wide variety of beautifully decorated and delicious bingsu options. Priced at only 210 baht, the Injeolmi Bingsu offers incredible value for its deliciousness.


Celebrating its second anniversary in Thailand, the Solbing store is offering a 20% discount on five menu items. This is a significant reduction, following a previous 50% discount. The store is clearly committed to customer satisfaction. For more details, please visit the store's page. If you're curious about my love for Solbing's bingsu and other menu items, I encourage you to try them yourself and discover the answer. Even my friends visit the store almost every week.

Fake Facebook page for a shaved ice dessert shop called "Sulbing International - ซอลบิง"

The sentence is already in English and does not require translation.

Comments