"Pope and Bella's Sweet Date at the Mall" - Thailand Summer Spirit 2018: A Splash of Summer Colors and Light

Host: Tonhorm Sukolrat

Central Pattana Public Company Limited (CPN) has joined forces with business partners, including Government Savings Bank, Aeon Thana Sinsap (Thailand) Public Company Limited, Kasikornbank Public Company Limited, Mastercard (Thailand) Co., Ltd., Esso (Thailand) Public Company Limited, Thai Airways International Public Company Limited, Swarovski (Thailand) Co., Ltd., Ibis Erawan Thailand and Pororo Aquapark Bangkok, to launch the Thailand Summer Spirit 2018 campaign, splashing the colors of summer and creating the ultimate national summer event with an investment of over 150 million baht.

Dr. Nattakiti Tingsapulsinthana, Assistant Managing Director

Durian mask Tom Room 39

The first-ever SUMMER QR technology, vibrant and colorful, is now available at all shopping centers, seamlessly connecting brands, promotions, and consumers. This reinforces the center's position as the ultimate summer lifestyle destination, offering a wide range of summer items, exciting promotions, and a chance to win amazing prizes, including round-trip flight tickets from Bangkok to Sydney with Thai Airways and over 165 other prizes. Additionally, customers will receive a free waterproof film camera. The total prize value exceeds 18 million baht.

Fashion Show Soundtrack

Thailand Summer Spirit 2018 Fashion Show: A Splash of Summer Colors and Light

Enjoy a series of exciting events over 6 weeks, including the Summer Bikini Music Festival at Central Festival Pattaya Beach, the PORORO NIGHT PARTY CONCERT BY J JETRIN at Pororo Aquapark CentralPlaza Bangna, and the Ninja Camp Adventure straight from Japan at CentralPlaza Westgate. From March 22nd to April 30th, 2018, at CentralWorld, CentralPlaza, and CentralFestival shopping centers across 32 branches nationwide.

Lady Karakade, played by Bella Ranee Campen

Lord Sunthon Thewa, played by Thanavat Vatthanaputi (Pope)

Dr. Nattakrit Tangpoonsinthana, Assistant Managing Director of Marketing at Central Pattana Public Company Limited (CPN), stated that:

"Every summer, the market becomes vibrant with a wide variety of products, including summer menus and fashion collections. Customers are eager to escape the heat, update their wardrobes, and purchase goods and services in preparation for their summer vacations and the Songkran festival. This year, we are enhancing the experience by focusing on increasing customer engagement and satisfaction."

Couple appears in the middle of the mall

Among the fans

Walk the catwalk together.

Through the Micro Location + MiCRO MOMENT strategy, the platform for communicating with customers is expanded to provide faster and more targeted promotion communication to local customer groups. This is the first time that a shopping mall business has used QR CODE as an important tool for integrated communication. All information, including information on Summer new collection products or various privileges, special discounts, and limited edition products, is available. When customers scan the colorful SUMMER qr codes distributed throughout the mall, consumers will find various benefits that are updated daily. Therefore, the more you scan, the more you get.

Mini Heart

Interviewer Interviewing Celebrity Guest

“We have been creating ongoing events for 6 weeks, with over 60 activities targeting all segments, ages, and lifestyles. This allows both Thai customers and tourists to relax and hang out with us through various themes such as FASHION SHOW, SUMMER MARKET, SONGKRAN FESTIVAL, SUMMER BIKINI MUSIC FESTIVAL, and KIDS SUMMER CAMP. This reinforces CP N's image as a leading lifestyle destination in Thailand, offering a wide range of fashion, food, and entertainment options. We expect to see a 20% increase in traffic and a 10% increase in spending, particularly in restaurants, fashion, and IT products, compared to regular periods,” Dr. Nattakiti added.

Executives are invited to join the discussion.

Group photo

Thailand Summer Spirit 2018: Embrace the Summer Colors and Spend Smarter

This summer, immerse yourself in the vibrant spirit of Thailand with the "Thailand Summer Spirit 2018" campaign. This exciting event offers a chance to update your summer wardrobe, indulge in exciting experiences, and win incredible prizes.

For every 1,000 baht spent, participants can enter a raffle to win over 165 amazing prizes, including:

• Roundtrip flights from Bangkok to Sydney with Thai Airways
• Hotel stays within Thailand courtesy of IBIS hotel
• Swarovski bracelets
• 1-year memberships to Pororo AQUAPARK
• And for every 6,000 baht spent, receive a colorful waterproof film camera.

Don't miss this opportunity to embrace the summer spirit, update your style, and win big!

Taking selfies with fans.

Join the shopping, tasting, and chilling fun to beat the heat in the Thailand Summer Spirit 2018 campaign, a splash of summer light, from March 22 to April 30, 2018, at CentralWorld, CentralPlaza, and CentralFestival shopping centers in all 32 branches nationwide.

Posing for a photo with fans who participated in the merit-making ceremony and presenting souvenirs.

Group photo

Media Interview

Engage in conversation and take photos with fans.

Meet and greet with fans and take photos.

Drag back

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