The Allure of Mooncakes: A Culinary Tradition in Thailand
As the Mid-Autumn Festival of 2561 (2018) approaches, supermarkets and food stores across Thailand overflow with an abundance of mooncakes. These delectable treats, a staple of the festival, present a delightful dilemma for consumers: which ones to choose for offerings, personal indulgence, and gifts for loved ones?
While the sheer variety may seem overwhelming, there's no need to fret. Follow your heart and choose the brands that resonate with your taste buds. For Eat with Chubby Cheeks, Travel with Fun, the mooncakes of "Gok Jai Jao La" remain an unwavering favorite.
This article delves into the allure of mooncakes, exploring their significance in Thai culture and highlighting the unique appeal of "Gok Jai Jao La" amidst the diverse offerings available.
Indulge in the delectable flavors of "Gokjaijae Lae," a renowned mooncake brand with a rich 70-year history. Their signature durian mooncakes, crafted with the finest Monthong durian, have captivated the hearts of Thai-Chinese communities for generations. As the pioneers of durian mooncakes, Gokjaijae Lae has established itself as the epitome of this exquisite delicacy, leaving an indelible mark on culinary traditions.
This year (2018), "Kok Jai Ja Liew" mooncakes are made with the intention of serving legendary deliciousness to Thai people and Thai-Chinese people. The fillings are made with carefully selected ingredients, and each filling is simmered for more than 5 hours to achieve a chewy, smooth, and flavorful texture. Some fillings are even handmade. The highlight of "Kok Jai Ja Liew" mooncakes is that they have a lot of filling and a thin crust. They are available in various sizes, including durian, double yolk/single yolk/no yolk, green tea black sesame with egg, Chinese jujube, black sesame, lotus seed, and this year, there is a special filling: low-sugar melon seed with winter melon for health-conscious people.
The Infinite Fortune Set includes 6 pieces with 6 fillings: Golden Pillow, Golden Phoenix, Lotus Seed, Black Sesame, Green Tea, and Chinese Jujube (all single yolks). The box is designed in an octagonal shape with a pattern of brightly colored flowers on a pure white background, bringing infinite fortune to those who taste it. It is suitable for giving to respected elders.
Auspicious Fortune Set
This set contains 6 pieces of 3 different fillings: eggless durian, salted egg yolk lotus seed paste, and black sesame seed paste without egg. The size is perfect for individual consumption, making it an ideal gift for acquaintances. The box is beautifully designed with a trendy light blue tone and vibrant pink floral patterns, symbolizing endless good fortune.
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Loyal fans who eagerly anticipate the annual packaging redesign can rejoice, as this year's iteration boasts a stunning new design. The two-piece set features a tin can that doubles as a tissue box holder, while the four-piece box showcases an elegant dragon amidst a vibrant cloudscape, exuding both luxury and tranquility.
This year, Gorkjai Bakery has prepared extra-large mooncakes with premium-grade Monthong durian filling, perfect for sharing with the whole family. The mooncakes are made with the finest ingredients and have a delicate durian aroma. The smooth and creamy filling is made according to a traditional recipe, ensuring a delightful and satisfying experience. Ideal for large families who love Monthong durian or as a thoughtful gift, these mooncakes are sure to bring smiles to everyone's faces. Due to their large size, pre-orders are required. Customers can place their orders by phone or through Facebook inbox.
In addition to mooncakes, Kok Jai Ja Liew also offers other delicious treats, including the renowned "Khanom Na Tang" (broken-faced pastry). This pastry is made with a unique recipe that has been passed down through generations. Many food connoisseurs claim that even the "Khanom Na Tang" in Hong Kong cannot compare to the one served here. Customers often purchase large quantities of this pastry to avoid frequent visits. "Khanom Na Tang" is available at Kok Jai Ja Liew throughout the year.
The price range is diverse, reflecting the high quality, deliciousness, attention to detail, and selection of premium ingredients. The food is prepared fresh and hygienically, ensuring a safe and enjoyable experience with every bite. The snacks have a long shelf life without preservatives due to their packaging in airtight and moisture-proof pouches equipped with oxygen absorbers. This innovative packaging preserves the freshness, aroma, and flavor of the snacks throughout their lifespan.
In preparation for the Mid-Autumn Festival, Gorkjai Jaolea has launched a selection of mooncakes for sale in advance, allowing customers ample time to present them as gifts to special individuals. The mooncakes are available from August 26, 2018, until the Mid-Autumn Festival itself. They can be purchased at Gorkjai Jaolea's physical store and at various department stores, including:
- Tops Supermarket: Available from August 26, 2018, at the following locations:
- Central Chidlom
- Central Bangna
- Central Rama 3
- Central Rama 2
- Central Ladprao
- Robinson Rama 9 (located within Central Rama 9) *Available from September 7, 2018*
- Central Pinklao *Available from September 13, 2018*
- East Ville: Available from September 7, 2018.
- The Mall: Available from September 13, 2018, at the following locations:
- The Mall Tha Phra
- The Mall Bangkae
- The Mall Bangkapi
- The Mall Ngamwongwan
- The Mall Ramkhamhaeng 3
- Emquatier: Available from September 13, 2018.
- Paradise: Available from September 10, 2018.
- Siam Paragon: Available from September 5, 2018.
- Tang Hua Seng
Alternatively, online orders are also available. You can contact us through the following channels:
Phone: 02 437 6472
Website: www.gokjai.com
Facebook: Gokjai Restaurant & Mooncake
Line: @gokjai (include @)
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Wednesday, February 26, 2025 7:56 PM