To celebrate the 6th anniversary of The Coffee Bean & Tea Leaf, I had the opportunity to participate in a "DIY Tea Brewing" activity. Wondering what it is? Come along, I'll introduce you to it.
Mr. A Sacde, Chief Executive Officer, welcomed customers and media.
The Coffee Bean & Tea Leaf is a premium coffee and tea brand from America, founded in California, USA, by Mr. Herbert B. Hyman. The brand offers a wide selection of high-quality coffee and tea from around the world, catering to customers who appreciate the unique flavors of these beverages.
Customers and media attending the event
The Coffee Bean & Tea Leaf sources the highest quality, premium teas from around the world, ensuring that every step of the tea-making process is meticulously handcrafted. From harvesting and sorting to packaging at the tea estates, each stage is carefully overseen to guarantee the exceptional quality and flavor of our teas. The teas are then transported to our state-of-the-art roasting and distribution facility in Camarillo, California, where they undergo rigorous quality control and packaging processes.
Event atmosphere
To ensure the highest quality tea from the tea farm to your cup, we prioritize quality and provide the best to our customers, as our slogan "Simply the Best" suggests. With confidence in the quality of the tea we sell, The Coffee Bean & Tea Leaf has organized a "DIY Tea Brewing" activity to assure customers that good tea can be enjoyed by anyone, regardless of who brews it.
Tea-brewing trainers introduce activities
The Art of Tea Blending: A Sensory Experience
The workshop commenced with a selection of two teas for participants to choose from: the fragrant Earl Grey and a fruity blend. Alongside these, a variety of fruit and flower syrups were provided, along with toppings such as lemon and mandarin orange. Participants were encouraged to experiment and create their own unique tea blends, guided by their personal preferences. A special prize awaited the individual who concocted the most delightful tea, as judged by the expert trainer.
Ingredients for DIY Tea
Various toppings
DIY Tea Demonstration Trainer
Following the trainer's introduction of various ingredients, a demonstration of DIY tea preparation was conducted, with participants receiving equipment to experiment with their own tea blends. The event attracted a large audience, including customers and media representatives, who were eager to sample the teas and participate in the interactive experience. Small prizes were awarded to participants, further enhancing the event's appeal.
The trainer's favorite tea is Earl Grey Rose Peach, which is made from Earl Grey tea mixed with rose and peach flavored syrup. It is decorated with mandarin orange, rosemary, and strawberry pearls. It has a sweet and sour taste, with the aroma of rose and Earl Grey tea from The Coffee Bean & Tea Leaf. Therefore, it received a special award.
Award-winning Earl Grey Rose Peach Tea by Trainer
The atmosphere inside The Coffee Bean shop
Media and Celebrities
The long-awaited moment has finally arrived! The lucky draw for the 6th Year Anniversary: Experience the Finest Teas in the World commemorative gifts from The Coffee Bean & Tea Leaf has taken place. The prizes include 20 vouchers worth 100 baht each, 20 CBTL Tumblers, a CBTL Machine coffee maker with coffee capsules worth 13,200 baht, and a Gift Voucher for free drinks at The Coffee Bean & Tea Leaf for 1 year, valued at 45,000 baht.
Trainer demonstrates coffee brewing using a CBTL Machine with coffee capsules.
Phurit Achanantchok, General Manager of The Coffee Bean & Tea Leaf Thailand (second from left), draws a lucky draw to present prizes to the winners.
Mr. A Sajjade, Chief Executive Officer of Food Capital Co., Ltd. (Public Company Limited)
The sole franchisee of The Coffee Bean & Tea Leaf in Thailand
Lucky winners of commemorative gifts for The Coffee Bean & Tea Leaf's 6th Anniversary: Experience the Finest Teas in the World
Executives, employees, media, and customers gathered to celebrate the 6th anniversary of The Coffee Bean & Tea Leaf Thailand.
Take a commemorative photo together.
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Wednesday, February 26, 2025 10:03 PM